How To Set Up Facebook Manager With IOs

Facebook has become a powerful platform for business owners and marketers to advertise their products and services. Facebook offers a wide variety of ad formats, targeting options, and overall, the ads are quite effective. To help marketers better manage their Facebook ads on the go, the company has released an Ads Manager for iOS, with an Android version planned for the future.

Before the app was released, mobile users were required to use the Ad Manager mobile site. Ad Manager was launched last summer and is used by over 800,000 advertisers to manage their campaigns (nearly 40% of all advertisers on Facebook). The Ad Manager app allows users to manage the same features, but in a more user-friendly app framework.

Monitor remarketing campaigns and ad sets

As more people opt out of tracking on iOS14 devices, your custom audiences may shrink. If the drop in these custom audiences is significant (which you probably won’t be able to measure from audience projections), you’ll need to adjust your remarketing or custom list strategy a bit.

What I mean by this is that you’ll want to monitor remarketing campaigns or ad sets more closely and pay attention to spend as well as frequency. This may be something you already do, but with the potential to reduce audience size, you may want to spend less on these ad sets to reduce ad fatigue and frequency.

Other useful tips for Facebook ads with the Apple update

WHAT ARE CUSTOM AUDIENCES?

Custom Audiences identify your existing audience on Facebook. They capture users who know you and have interacted with you before. For this reason, Custom Audiences are used to target your warm and warm audience ads, better known as retargeting.

To create retargeting ads (to advertise to your hot or warm audiences), go to the “Custom Audiences” section under “Audiences” in the Facebook Ads Manager tools menu. And if you don’t know how to find it, the video tutorial below is worth watching.

Let’s move on to the Facebook Ads Manager. Here I will show you how to create custom audiences on Facebook.

Facebook Pixel and iOS 14.5

Due to third-party tracking changes in iOS 14.5, some Facebook Pixel features will be disabled for updated Apple devices. Before you panic, consider that only 14.7% of mobile Facebook users access the social network using iOS devices.

However, changes made to meet iOS 14.5 requirements will affect all advertisers. One major change is that advertisers can only set up a maximum of eight standard events and custom conversions.

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